Surviving The Server Storm: Preparing for Black Friday Challenges

Lakin Mohapatra
3 min readDec 28, 2022
Photo by Tamanna Rumee on Unsplash

Black Friday is a shopping holiday that takes place the day after Thanksgiving in the United States. It is known for its steep discounts and promotions, which attract a large volume of shoppers and can put a strain on retailers’ websites and servers. Ensuring that servers are able to handle the increased traffic and demand on Black Friday is critical for maintaining customer satisfaction and ensuring a smooth shopping experience.

But with the rush of shoppers comes the risk of server problems, which can lead to frustrating delays, errors, and even downtime. These problems can have a negative impact on a retailer’s reputation and bottom line, leading to lost sales and customer loyalty.

In this article, we’ll explore the common server problems that retailers might face on Black Friday and provide tips for preventing and addressing them. By being proactive and taking steps to ensure the reliability of your servers, you can avoid the Black Friday blues and have a successful shopping event.

Common server problems on Black Friday

  1. Overload: Servers can become overloaded if they receive more traffic than they are designed to handle. This can result in slow performance or even downtime for the website.
  2. System failures: Servers can experience failures due to hardware or software issues, which can result in downtime or other problems.
  3. Network issues: Network problems, such as connectivity issues or bottlenecks, can also impact the performance of servers.
  4. Security breaches: Hackers may try to take advantage of the increased traffic and activity on Black Friday to target servers with security breaches.
  5. DDoS attacks and other security threats: Another potential server problem on Black Friday is the risk of cyber attacks, such as Distributed Denial of Service (DDoS) attacks. These attacks can overwhelm servers and disrupt service, causing inconvenience and damage to a retailer’s reputation.

Best practices for avoiding server problems on Black Friday

To minimize the impact of these issues, it is important to have robust server infrastructure and robust security measures in place, as well as a plan for addressing any issues that do arise.

As a developer, you can help ensure robust server infrastructure and robust security measures by following best practices and implementing the following measures:

  1. Use reliable hosting: Choose a hosting provider that has a track record of reliability and can handle the expected traffic on Black Friday.
  2. Monitor server performance: Use monitoring tools to track the performance of your servers and identify any potential issues before they become a problem.
  3. Use load balancers: Deploy load balancers to distribute traffic across multiple servers, which can help to prevent overload and improve performance.
  4. Use a CDN: A content delivery network (CDN) can help to reduce the load on your servers by caching static content and distributing it across multiple locations.
  5. Implement security measures and monitoring systems: Cyber attacks, such as DDoS attacks, can be a major threat on Black Friday. To prevent these attacks, you should implement robust security measures such as firewalls, intrusion prevention systems, and content delivery networks (CDNs). You should also have monitoring systems in place to detect and respond to security threats in real-time.
  6. Have a plan in place: Have a plan in place for addressing any server or security issues that do arise on Black Friday. This may include having a backup plan, having the necessary tools and resources on hand, and communicating with stakeholders.

By following these best practices and being proactive in addressing potential server issues, you can help ensure that your servers are ready for the increased traffic and demand on Black Friday.

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Lakin Mohapatra

Software Engineer | Hungry coder | Proud Indian | Cyber Security Researcher | Blogger | Architect (web2 + web 3)